Welcome to Infrared. We build marketing systems for premium service providers — spas, clinics, medical aesthetics, B2B services, boutique hotels — where trust and expertise matter more than price.
Since 2015, we've helped hundreds of businesses attract the right clients and stop wasting time on the wrong ones.

Infrared is a cohesive communications team without the handoff gaps.
We run on expertise, creativity, caffeine and AI:
A methodology refined over 10 years and 200+ projects.
We give you a system — three phases, one goal: a pipeline that works without you babysitting it.
We study your business and figure out who your best clients really are. Not just demographics — actual behavior, motivations, and decision triggers.
We turn those insights into a qualification system — a structured process that scores readiness and separates serious prospects from tire-kickers.
We connect it to marketing and go live. Whether you're using ads, organic traffic, referrals, or partnerships — the system works with any source.

Premium service providers keep telling us the same thing. The problem isn't your service — it's who reaches you first.
If this sounds like your business, you're not alone — and it's usually fixable.
Free Assessment
Most premium service providers lose clients before they even get a chance to talk to them. The question is: where exactly are you losing them?
Our Premium Provider Growth Score evaluates your business across 5 dimensions — from how you attract prospects to how you convert them. 16 questions. No fluff. You'll see exactly which part of your pipeline needs attention.
What you get:
This is the same diagnostic framework behind the Nagomi SPA case study — where 31% of assessment-takers booked and paid within 90 days.
Before: 60% of inquiries were price-shoppers. Contact form messages and social media DMs rarely converted. The team spent hours on leads that went nowhere.
After: We applied the Premium Growth Model — built a qualification scorecard that filtered serious prospects and routed them directly to a booking process. No cold calls. No wasted consultations.
"We stopped chasing unqualified leads. The scorecard filters for us — now every consultation is with someone ready to book."
— Nagomi SPA, Wellness & Recovery
We only take on clients where we know we can deliver. Here's how to tell.
If your business depends on trust, expertise, and quality of service — we can help. We work across Europe and US, with projects spanning 10+ markets.
Most clients see measurable improvement within 90 days. The qualification system goes live in 3-6 weeks, and results compound as the scoring model learns from real data.
Starter is a one-time setup — no ongoing commitment. Growth requires a minimum one-quarter engagement so we have enough time to optimize. Enterprise is custom.
Yes. While many of our earliest clients were in Romania, we now work across Europe. The methodology is language- and market-agnostic — we've delivered projects in 8+ European markets.
We set clear KPIs at the start. If the system isn't performing after the optimization period, we diagnose why and adjust. We don't lock you into long contracts — results keep clients, not paperwork.
The qualification system plugs into your existing CRM, booking system, and marketing channels. We handle the technical integration. If you're using tools like HubSpot, Salesforce, or even a simple spreadsheet — we'll make it work.
Three levels of support — from a system you run yourself to a fully managed growth engine. Pick the one that fits.
We build the system. You run it. A one-time setup for businesses ready to manage their own pipeline with a better qualification process.
We build it, run it, and optimize it. Ongoing management — you focus on clients, we handle the pipeline.
Custom solutions for complex organizations. Multi-location systems, advanced segmentation, and a dedicated team.
We also offer individual services — social media, performance ads, web design, and automation. See all services.