Cookies Policy
Last Updated: March 2026
1. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They help the website function properly, remember your preferences, and provide information to the site owners about how the site is used.
2. How We Use Cookies
We use cookies on www.infrared.global for the following purposes:
Necessary Cookies & Storage
These are essential for the website to function. They enable basic features like page navigation, consent management, and session continuity. The website cannot function properly without these.
| Name | Type | Purpose | Duration |
|---|---|---|---|
| ir_consent | localStorage | Stores your cookie consent preference (accepted/declined) | Persistent |
| ir_client_id | localStorage | Anonymous device identifier (UUID) for session continuity | Persistent |
| ir_session_id | sessionStorage | Anonymous session identifier (UUID) for grouping page views | Session |
Analytics Cookies & Storage
These help us understand how visitors interact with our website by collecting information anonymously. This data helps us improve the website experience. These are only active if you accept analytics cookies via our consent banner.
| Name | Type | Purpose | Duration |
|---|---|---|---|
| Google Analytics (_ga, _gid) | Cookie | Tracks page views, session duration, and visitor behavior via Google Tag Manager | Up to 2 years |
| PostHog | Cookie | Anonymous product analytics for understanding user journeys | Up to 1 year |
| UTM parameters | sessionStorage | Preserves campaign source information (utm_source, utm_medium, utm_campaign) during your visit | Session |
| ir_scorecard_result | localStorage | Stores your assessment results locally so you can revisit them | Persistent |
Marketing Cookies
These cookies are used to track visitors across websites and display relevant advertisements. They may be set by our advertising partners and are only active if you accept marketing cookies via our consent banner.
| Name | Type | Purpose | Duration |
|---|---|---|---|
| Meta Pixel (_fbp) | Cookie | Measures ad performance and enables remarketing | Up to 90 days |
| Google Ads (gclid) | Cookie | Tracks conversions from Google Ads campaigns | Up to 90 days |
3. Consent Banner
When you first visit our website, a consent banner appears at the bottom of the page. You can choose to accept or decline analytics and marketing cookies. Your choice is stored locally on your device and respected on all subsequent visits. Necessary cookies (consent preference, session ID, client ID) are always active as they are essential for the website to function.
4. Third-Party Services
Some cookies and data collection are managed by third-party services:
- Google Tag Manager — Manages the loading of analytics and marketing scripts (tagmanager.google.com)
- Google Analytics — For website traffic analysis (analytics.google.com)
- Google Ads — For advertising measurement (ads.google.com)
- Meta (Facebook/Instagram) — For social media advertising measurement (facebook.com)
- PostHog — For anonymous product analytics (posthog.com)
- Calendly — For scheduling consultations (calendly.com)
These third parties have their own privacy and cookie policies, which we encourage you to review.
We implement Google Consent Mode v2, which means analytics and marketing scripts respect your consent choice. If you decline cookies, these services receive no identifiable data.
5. Managing Cookies
You can control and manage cookies in several ways:
- Consent Banner — Use the cookie consent banner that appears on your first visit to accept or decline analytics and marketing cookies. To reset your preference, clear your browser's localStorage for this site.
- Browser Settings — Most browsers allow you to refuse or delete cookies through their settings. Note that disabling cookies may affect website functionality.
- Google Analytics Opt-Out — Install the Google Analytics opt-out browser add-on at tools.google.com/dlpage/gaoptout
- Ad Preferences — Manage your ad preferences at youronlinechoices.eu or aboutads.info/choices
How to Manage Cookies in Major Browsers
- Chrome — Settings > Privacy and Security > Cookies
- Firefox — Settings > Privacy & Security > Cookies
- Safari — Preferences > Privacy > Cookies
- Edge — Settings > Cookies and Site Permissions
6. Your Rights
You can request that we erase any personal data we hold about you, including data collected through cookies. This does not include any data we must keep for administrative, legal, or security purposes.
To exercise your rights, contact us at contact@infrared.global.
7. Changes to This Policy
We may update this Cookies Policy from time to time. Changes will be posted on this page with an updated revision date.
8. Contact Us
For questions about our use of cookies:
Infrared Global Email: contact@infrared.global Address: Strada Nerva Traian, Nr. 27-33, Birou 6, Scara B, Etaj 1, Sector 3, Bucharest, Romania