A Small Team That Does Big Things Quietly.
We're a focused team that builds marketing systems for a specific kind of business — the kind where trust matters more than price.
We're a focused team that builds marketing systems for a specific kind of business — the kind where trust matters more than price.
Infrared is a boutique operation by design. There are no layers when working with us — you're directly connected with the people who own the results. These are the team leaders you might meet along:
Head of Strategy
Head of AI & Automation
Head of Design
Head of Social
Head of Development
Head of Performance
We've been doing this since 2015. Over 200 projects delivered across 10+ markets. Learn more about our solutions.
I spent a decade in marketing for service businesses — social media, ads, content, campaigns, the full stack. And something always nagged me: we could bring people to the door, but we had no way to tell who was worth talking to and who was just browsing.
So I built a method around it. Instead of casting a wider net, we built a smarter filter. At the premium service businesses where we implemented this method, customers booked and paid a lot easier. We're talking about 31% conversion rate — in an industry where Google Ads converts at 2-4%.
That's what Infrared does now. We help premium service providers attract the right clients and stop wasting time on the wrong ones.
Our approach is to offer tangible outcomes. Here's what makes that possible:
We don't just run ads. We build systems that filter and qualify leads before they reach you, so you spend time on conversations that convert.
Strategy, design, automation, performance marketing, video — under one roof. No third parties, no handoff gaps, easily integrated with your current team.
We work with specialists in decision psychology and psychographic analysis. This isn't guesswork — it's how we know which message lands with which audience.
From lead capture to follow-up sequences, we build systems that work while you sleep. Less manual work. More qualified conversations.
We don't believe in "more traffic = more clients." We believe in better conversations with the right people. That's why everything we build starts with understanding who your ideal client actually is — not who you think they are.
Our Premium Provider Growth Method is structured around three ideas:
If you want the full picture, see how it works.
We're writing the book on this method. Want early access?
31% conversion rate — 29 out of 94 people booked and paid after a 3-minute assessment. Industry benchmark: 2-4%.
200+ projects delivered since 2015 across wellness, dental, medical aesthetics, B2B, hospitality, and more.
+31% qualified bookings — average improvement over a 12-month engagement.
We work with a limited number of clients at a time. If you're a premium service provider and you want a marketing system that actually qualifies your leads — let's talk.