How Nagomi SPA Started Getting the Right Clients
Nagomi was getting plenty of enquiries. The problem? Most of them just wanted to know the price. We helped them build a simple online assessment that changed who was calling — and 31% of those people booked and paid.
The Problem
Nagomi is a premium wellness center — massage therapy, relaxation programs, holistic wellness packages. Great service, loyal clients, strong reputation.
But their phone was ringing with the wrong people.
Price-shoppers. People comparing four spas to find the cheapest option. People who asked one question — "How much?" — and then disappeared.
The reception team was spending half their day on conversations that went nowhere. And every hour spent on a tyre-kicker was an hour they could have spent with someone who actually wanted to book.
They didn't need more enquiries. They needed better ones.
What They Tried First
Before we came up with the assessment idea, we tried the standard approach: a well-designed landing page with a contact form. Good visuals, strong copy, all the best practices.
It worked — sort of. 465 people visited the page. 93 left their details. That's a 20% sign-up rate, which looks great on paper.
But those 93 "leads" were just names and email addresses. The team had no idea who was serious and who was browsing. Every follow-up call started from scratch:
"Hi, I saw your page — how much does it cost?"
Good execution. Decent numbers. But no real way to tell who was worth calling back.
What We Did Instead
We replaced the contact form with a short self-assessment — 16 questions about stress, sleep, self-care habits, and how the person actually feels day to day. It took about 3 minutes to complete, and at the end, they got a personalised wellbeing score with tailored recommendations.
Here's why this worked so differently:
People were thinking about themselves, not shopping.
We didn't ask "Which treatment interests you?" We asked "How many nights a week do you struggle with sleep?" By the time someone finished, they'd figured out on their own that they needed help — and Nagomi was the one who helped them see it.
It ran everywhere — ads, website, social media.
The assessment became the one thing Nagomi promoted across every channel. Instead of sending people to a booking page, everything pointed to the assessment. One entry point for all marketing.
The team already knew the person before calling.
Every completed assessment came with the person's answers, their score, and their contact details. When the receptionist called, they could say: "I see you've been dealing with stress and trouble sleeping — here's what we'd suggest."
That changes the whole conversation.
It kept running — for 10 months and counting.
This wasn't a one-off campaign. It launched in April 2025 and is still running. Leads come in every day. The longer it runs, the more the team learns about what their clients actually care about.
The Numbers
31% — Took the assessment, then booked and paid
3x — More enquiries from people who were actually ready to book
90 days — From setup to measurable results
Here's what happened in the first quarter:
- 639 people started the assessment
- 580 completed it — a 91% completion rate (most online forms get 60-70%)
- Of 94 people the team called back, 29 booked and paid for treatments
These weren't free consultations. These were paying clients. After one phone call.
The team said the calls felt completely different. Instead of "How much does a massage cost?" people were asking "What do you recommend based on my score?"
It worked the same whether someone found Nagomi through an ad or through Instagram. The assessment itself did the filtering — not the ad targeting.
And unlike a typical campaign that runs out of steam, this one got stronger over time. November and December 2025 were the best months — people were sharing the assessment with friends and coming back to it.
The Surprise Bonus: Knowing Your Market
Here's something we didn't expect.
580 people answered 16 questions each. That's over 9,000 individual answers about how people in one local market actually feel about their wellbeing.
What we found:
- Most people only book a treatment when they're already in pain or burned out
- A significant number struggle to switch off after a stressful day
- Over a third deal with muscle tension almost every day
- Two-thirds take care of themselves once a month or less
These aren't people browsing for luxury. They're stressed, tired, and they only act when things get bad.
That insight changed everything — from the words Nagomi uses on social media to how they package their services. They stopped selling relaxation and started talking about stress relief, recovery, and feeling better. Engagement went up immediately because the message finally matched what people actually felt.
A proper research study with 580 respondents would cost thousands. Nagomi got this data for free — as a side effect of finding better clients.
What Changed Inside the Business
This wasn't just about getting more bookings. It changed how the team works.
The phone calls got better. Instead of defending prices, the team started recommending treatments. "Based on your score, I'd suggest starting with a deep tissue session and seeing how you feel." You're the expert now, not the vendor.
Social media started working. Before, the content was about ambiance and luxury. After seeing the data, they shifted to stress relief and recovery. People engaged more because the posts spoke to what they were actually dealing with.
New packages made more sense. The data showed most people only come in when they're stressed or in pain. So Nagomi created monthly plans designed to get people coming in regularly — priced around the patterns the assessment revealed.
Word of mouth got easier. Clients started sharing the assessment link instead of just saying "You should try Nagomi." Telling someone "Take this quick assessment, see your score" is a lot easier than explaining why a spa is good.
The Method Behind It
What we did with Nagomi follows a three-step approach we call the Premium Growth Method: understand who your best clients are, build a system that attracts more of them, and put it to work across every channel.
Could This Work For Your Business?
If you're good at what you do but the wrong people keep reaching out — this was built for exactly that problem.