A Small Team That Does Big Things Quietly.

Infrared Team

We're a focused team that builds marketing systems for a specific kind of business — the kind where trust matters more than price.

The Team

Infrared is a boutique operation by design. There are no layers when working with us — you're directly connected with the people who own the results. These are the team leaders you might meet along:

Roxana

Roxana

Head of Strategy

John

John

Head of AI & Automation

Madalina

Madalina

Head of Design

Alesio

Alesio

Head of Social

Paul

Paul

Head of Development

Claudiu

Claudiu

Head of Performance

We've been doing this since 2015. Over 200 projects delivered across 10+ markets. Learn more about our solutions.

Roxana Hutanu, Founder

I spent a decade in marketing for service businesses — social media, ads, content, campaigns, the full stack. And something always nagged me: we could bring people to the door, but we had no way to tell who was worth talking to and who was just browsing.

So I built a method around it. Instead of casting a wider net, we built a smarter filter. At the premium service businesses where we implemented this method, customers booked and paid a lot easier. We're talking about 31% conversion rate — in an industry where Google Ads converts at 2-4%.

That's what Infrared does now. We help premium service providers attract the right clients and stop wasting time on the wrong ones.

What We Bring to the Table

Our approach is to offer tangible outcomes. Here's what makes that possible:

Behavioral Marketing

We don't just run ads. We build systems that filter and qualify leads before they reach you, so you spend time on conversations that convert.

Full-Stack Execution

Strategy, design, automation, performance marketing, video — under one roof. No third parties, no handoff gaps, easily integrated with your current team.

Behavioral Intelligence

We work with specialists in decision psychology and psychographic analysis. This isn't guesswork — it's how we know which message lands with which audience.

Automation-First

From lead capture to follow-up sequences, we build systems that work while you sleep. Less manual work. More qualified conversations.

How We Think About Growth

We don't believe in "more traffic = more clients." We believe in better conversations with the right people. That's why everything we build starts with understanding who your ideal client actually is — not who you think they are.

Our Premium Provider Growth Method is structured around three ideas:

  1. Diagnose
    Identify who your best clients are and what drives their decisions
  2. Decode
    Build a qualification system that attracts more people like them
  3. Deploy
    Put it to work, measure everything, and optimize
If you want the full picture, see how it works.

We're writing the book on this method. Want early access?

Join the waiting list

Proof Points

31% conversion rate — 29 out of 94 people booked and paid after a 3-minute assessment. Industry benchmark: 2-4%.
200+ projects delivered since 2015 across wellness, dental, medical aesthetics, B2B, hospitality, and more.
+31% qualified bookings — average improvement over a 12-month engagement.

Want to See If We're a Fit?

We work with a limited number of clients at a time. If you're a premium service provider and you want a marketing system that actually qualifies your leads — let's talk.
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